(Saikat Das, 2nd Trimester, PGPCM Student)
You've always been a maverick. You didn't want to get into a typical B-School.
You've heard of how 'different' MICA was and how they offer you courses that not even the IIMs or IIPMs :P can offer you.
You've heard of the crazy campus life. The activities like Sankalp, MICANVAS and a community radio and a canteen that serves kick-ass samosas. And you've died to be a part of that culture that does not affix people to their calculators for the whole day.
You seriously want to be part of this whole thing called Communications Management and cash in on a booming economy and lots of branding, media and MR!
Or maybe MICA is just one of the quazillion colleges you applied to and you just need some info. Whatever!
Welcome to the place: MICA-->A place of all crazy souls ;)
MICA is the only college in the country which combines Communications with Management.To understand this we first have to understand this basic fact that Communication is not vocation,its a process by which we can influence human behaviour. On the other hand, Management is not business, its a process of dealing with resources to optimize the output of those resources. So when we use the term Communication Management, basically we are talking about dealing with those processes which deal with human behavior. Now under that, we can come up with careers in fields like Retail Management, Advertising, Market Research, Media or straightly go into Brand Management with brands like Loreal,Titan etc.
Having said that Saikat signs off for his end term exams CampusFever Team
